I am currently living and working in Austin, Texas as a Brand Strategist & Creative—the builder of scalable brand identity systems. This is a mix of disctinctive brand asset creation and scalable systems for how they show up consistently and effectively across all channels from packaging, to digital, to photo/video, etc.

I’m also the Co-Founder of Yellowbird Foods. I built and led the Brand Experiences & Creative for the past 13 years through 2025, stewarding the Yellowbird brand end-to-end including brand strategy and identity systems, product architecture and packaging design, and the creative work that shows up everywhere a human experiences the brand. I specialize in defining a clear brand voice/character and creating distinctive brand assets to follow the voice, along with the discipline needed to maintain consistency across teams, agencies, and channels.

I prefer to be hands-on across the craft, including voice/message, typography and layout, illustration, photography, storyboarding, and video to ensure a cohesive voice across the entire ecosystem. I build creative operations that reduce wasted cycles by tightening briefs, clarifying decision rights, and creating guardrails that protect quality without slowing speed. I focus creatives on channel and brand needs together for effective outcomes.

Feel free to contact me via email.