I’m Erin Link, Founder / Head of Brand Design & Experience at Yellowbird Foods.

My work is about how the stuff in people's heads influences the brand choices they make. My experience spans creative direction, art direction, graphic design, photography, illustration, and building brand systems that help creativity scale with companies. It’s a focus I’ve carried through 16 years of in-house roles and at the current business I founded with my partner.

I build brands by designing distinctive brand assets and executing them with obsessive quality across every customer touchpoint: product, packaging, digital, photography, ecommerce, unboxing, email, social, and customer experience.

My work lives at the intersection of brand systems and craft. I’ve lead internal and external creative partners to produce cohesive, high-performing work that’s instantly recognizable, premium, and consistent—because distinctive assets only become valuable when they’re deployed repeatedly and with a high quality of craft.

What I do:

• Distinctive Brand Assets & Brand Systems: identity, packaging architecture, guidelines, consistency at scale

• Creative Direction & Team Leadership: in-house + freelance + agency management, standards, workflows, production

• Ecommerce & Digital Shelf: Shopify DTC + B2B builds, Amazon storefront, PDP imagery systems, conversion-focused design

• Lifecycle & Email Marketing: campaign concepting, creative direction, design execution, and building high-performing flows and templates

• Social Content & Design Execution: content systems, creative direction, and on-brand design across always-on and campaign moments

• Packaging + Sales Materials: retail-ready packaging, sell sheets, decks, spec sheets, merchandising toolkits

• Photography: product, culinary, and lifestyle—art direction through final delivery

• Customer Experience: built CS channels + team; on-brand support operations utilizing Gorgias + AI workflows and macros

When I’m not totally absorbed in strategy, planning, and execution of quality creative work, I’m actively working on my health and fitness—usually via jump rope, running, and weight lifting to keep my mind and body healthy and active.